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YOU & I is the third in the band’s line of fragrances, following That Moment and their debut fragrance, Our Moment, which broke records to become the fastest selling female fragrance of last year.

“As with Our Moment and That Moment, we worked hard creating the fragrance and making sure that YOU & I was different to anything we’ve done before,” said Liam Payne. “It’s not easy when you’ve got five different ideas on what smells and looks better – but I think that’s what makes the end result so special to us.”

YOU & I is a bright, floral scent that is fresh and uplifting. The fragrance is housed in a striking angled glass bottle that is overlaid with a lilac panel, finished off with a unique detachable charm for fans to treasure.

The Fragrance
The fragrance is composed of splashes of fresh fruit and seasonal flowers, infused with an undertone of musk. Bright splashes of mango and refreshing grapefruit are combined with a heart of creamy osmanthus, exotic orchid and soft peony to offer a romantic signature that captures the peak of nature in bloom. Background notes of musk, indulgent praline and sandalwood blend to wrap the fragrance in smooth, seamless harmony.

Top notes: Mango, Grapefruit, Peach Blossom
Mid notes: Osmanthus, Orchid, Peony
Dry notes: Musk, Praline, Sandalwood

“The scent embodies that unique time between spring and summer when nature is in full bloom; when everything is at its peak,” says perfumer Richard Herpin. “Juicy fruits and gourmand notes are paired with fresh florals in a way that is perfectly balanced, achieving a harmony much like the charismatic dynamic of One Direction.”

The design
The new design features a striking angled glass bottle with a clear lilac overlay, outlined with an opulent gold line, giving the impression of a bottle within a bottle. The elongated cap echoes the bottle shape with a harmonizing lilac opaque covering. The ornate shape is complimented by the lilac coloured fragrance, and finished off with a detachable charm.

The precious golden charm, which can be worn separately, is lined with glittering ornaments and signed on one side with: ‘One Direction’. The exclusive charm adds a chic touch to the bottle and is a gift to fans.

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