ONE DIRECTION - OUR MOMENT EDP 30 ML Expand

ONE DIRECTION - OUR MOMENT EDP 30 ML

SB-OD01853

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R595.00

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The development of the band’s first fragrance for their fans has been a year in the making with the guys involved in every step of the process from the creation of the scent to the design of the stunning bottle and its packaging.

With their two globe conquering albums, ‘Up All Night’ and ‘Take Me Home’, One Direction – Niall, Louis, Harry, Liam and Zayn – have established themselves as the world’s biggest band. Their debut fragrance Our Moment is both inspired by and dedicated to their fans. The band worked closely with fragrance experts Firmenich to choose their favourite scents, ultimately creating a vibrant and playful fruity floral fragrance reflecting the essence of One Direction.

Harry Styles comments: “It’s been a long and exciting process and we’re really proud to have made a One Direction fragrance’. Liam Payne adds: ‘We love the idea behind a fragrance as you mix individual scents to create something so much better!’ Niall Horan finishes by saying: ‘I’ve tested it on my family and they love it – and we can’t wait to show it to our fans across the world.”

Fa

ye Langworthy, Fragrance License Manager for Modest! comments: ‘Fragrances are such an important part of any girls beauty regime that the band immersed themselves in the entire creative process to ensure the final product was of the highest quality and truly reflective of both them and their fans. We are all extremely proud of Our Moment and look forward to creating a blockbuster launch with all of our partners.” The fragrance
The sparkling, juicy and feminine fragrance is made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries and redcurrants, combined with the delicacy of jasmine petals, and frangipani with the dry woody tones of musk and patchouli leave an enticing and playful scent on the skin.

The design
The beautifully ornate glass bottle compliments the refreshing scent of OUR MOMENT and adds a touch of sophistication to any occasion. The bottle’s intricate crown lid is feminine and sleek and houses a stunning mesh ‘pink flower’ that hints to its floral notes.

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